Why WordPress for Startup Companies Is the Perfect Choice?

In today’s competitive digital world, it is hard to imagine a business being successful without a solid online presence. This determines how easily and swiftly a customer can reach the business online. For a startup with no prior experience or promotion, building a website is one of the few essential tasks. But creating a website, especially if you are not educated or knowledgeable enough is a tough task. Where do you start? Which CMS should you opt for? What would the design look like? These are some of the very basic questions that you will find yourself drawing into. Another major concern is resource management for the website. Since startups move on a tight budget, this is something that requires your undivided attention.

In this position, the initial decision can make a lot of differences. So, let’s dig deeper and understand whether WordPress is a smart choice for startup companies by analyzing the various advantages this CMS gives startups.

What are the advantages of WordPress?

1. Open-Source Software

One of the major reasons behind choosing wordpress for startup companies is that it is open-source software that users can install, modify, and distribute among others however they want it. WordPress’s source code is accessible to everyone. So, millions of developers and experts can create extensions and tools to share them with the public. What result does this accessibility bring? Well, WordPress grows faster than any other software that only a limited number of developers handle.

This is not all, WordPress is also completely free to install, making it one of the greatest choices to be used as a personal website and as a website for a small budget with a limited budget. Some of the costs that you need to bear using WordPress are tied to the web hosting provider. Even though the platform is free, you still need to pay a considerable amount for the domain name and hosting service if you are looking to use the self-hosted WordPress.

2. Fast and dependable

Having a successful business in this digital world is heavily tied to how good the user experience is on the website. When the speed is fast on your website, it ends up giving your visitors a good user experience. According to surveys and data, the website’s bounce rate might go up to 32% if the page’s load time goes from one to three seconds. So, you understand how incredibly fast the website has to be to retain customers. Thankfully, we have WordPress. It offers you great flexibility which helps in speeding up the WordPress website. This includes installing the caching plugin, using a lightweight theme, and choosing the right web host.

You will find a number of providers offering specialized web hosting specifically for WordPress. This will ensure that the website will end up delivering the best and fastest performance. Some of these providers also offer a one-click installation feature that speeds up the process. This helps in building the website using WordPress right away.

3. Easy to learn

Another advantage of using WordPress for your startup website is that the software and its functionalities are easy to learn. It has one of the most intuitive content management systems in the market. It has a user-friendly dashboard as well, which is one of the aspects why everyone seems to love WordPress. The dashboard is pretty simple and straightforward, You will get the menus on the sidebar, which you can use to either install WordPress plugins, and themes or to create your own blog post.

Sure, it will take you a few uses to get yourself familiarized with the dashboard. But, at the same time, you can learn how the WordPress interface works pretty fast if you explore it a few times. If you are not sure or nervous about working with the admin dashboard yourself at first, you can always go online to search for WordPress tips. You will find various tips and tricks published by more advanced WordPress users. Sometimes big companies and firms also publish guides on WordPress use due to its massive popularity. So, you are never alone in this journey!

4. Complete control

Another prime benefit of using WordPress for your startup website instead of other web builders is that here, you get full ownership and control of the website. When you compare WordPress to other web-building sites like Square Space or Wix, this software will let you access and modify code that you can use to shape the website according to what you require or desire. There is absolutely no limit on customization or setting the elements according to your taste and requirements. You also don’t have to hire a specialized developer as the software is open-source. This is also the reason why you find examples of WordPress sites with different usages and functionalities.

One way that WordPress sets itself apart from its competitors in the industry is by letting you get complete ownership and control of the content. This is an advantage that maintains your full control of the creative elements. At the same time, it guarantees that every content you produce is only yours to keep and use. This gives users peace of mind as they shift their attention to expanding their business online. The content is also free from any other third-party terms of service. The software lets its users create, publish, and moderate their content or posts without allowing any intervention from any party.

5. Customization

WordPress is one of the popular platforms among communities and third-party companies that develop additional software. This includes developing software like WordPress themes and plugins, which improves content management systems. Plugins are software that you can use to improve the website’s performance. These also give additional functionalities to the website. You will find thousands of plugins that come with different features such as customer relationship management (CRM), social media plugins, and content management.

Another major benefit that you get by using WordPress is that you can customize the entire website and decide how it is going to look. You will also find it easy to use the massive range of themes WordPress provides. Here, you will find a theme that is well-suited for the purpose. Be it the company profile, a portfolio, or even a forum website. Finding themes and plugins will not cost you anything, you will either find them on the official website or a third-party marketplace like ThemeForest. If you are a beginner, these free options are great for small businesses or startups that typically expect a fewer number of monthly visitors to the website.

However, you definitely need to scale the website as you attract more visitors and add more content to the site. WordPress makes this easier for you as well. There are no restrictions on which tool you can use or what web host you work with to grow the website. At this stage, to improve your website’s performance you can consider upgrading to a hosting plan that gives you better infrastructure. Here you can try out premium plugins and themes, offering better support and advanced features from the developers.

6. SEO

When you want to gain sustainable traffic to the website or want to be more visible, there is one thing that you need more than anything and it is Search Engine Optimization or SEO. So, you need to use a platform that works well with different search engines on the internet and is well-versed with SEO tools. Another advantage of using WordPress for the website is that the software comes with a number of built-in SEO capabilities that work excellently with not just Google, but all the other search engines. This means that these search engines can easily crawl the web content and index them higher on relevant pages of search results.

This increases the website’s visibility instantly and makes sure it reaches people with similar interests. As a result, you get more visitors to the website, and your credibility is higher on the internet, which is very important when you have a startup business. Although WordPress is an SEO-friendly platform, using additional plugins would make this journey a lot easier and moreeffective for you. Some of the most popular SEO plugins from WordPress include All in One SEO or Yoast SEO.

7. Security

WordPress is the most popular CMS out there. This also makes the software very prone to cyber-attacks on the internet. But you should not be concerned about this. WordPress developers are constantly working to give a secure platform to build sites. You can also make this more secure from your end. One of the best ways to keep the websites secure is to keep them up-to-date. The software pushes security updates regularly. It also provides security patches that you can use to fix any vulnerable files or bugs that can be used by hackers to infiltrate the system. The same rule applies to all the additional components of the website such as WordPress plugins and themes. This is why it is recommended to go after regularly updated plugins and themes that prevent the website from being exposed to hackers.

WordPress is not just a blogging platform, it is so much more. People have been using the platform to build any and every kind of website, especially eCommerce websites. It is time for you to join the wagon too!