Why Should You Hire a Professional Website Design Company: A Complete Rundown
14 February, 2024
Building a website for your business is a big deal, especially if you have an online business that wants to flourish further. The website will be at the forefront of your business on the internet, helping you reach more customers. Now imagine you have a business website or an online store. But your online presence is might as well non-existent. It is not driving enough traffic, and to be honest, you don’t like how it looks or even functions. Does it sound familiar? If yes, then you are probably wondering about what could be the solution. Well, the answer is web designing. If this is your reality, then you are in dire need of a professional website designer in the future.
Whether you require a website refresh or an entirely new website, a website designer will get the job done for you. After all, it is not just about the looks, but how it functions as well. So you need to be mindful of not just the website's look, but how smooth and convenient it is for your customers. The design of the website reflects your credibility. It also has the power to make your visitors come back for a second purchase. Along with these, there are also several other benefits of hiring a professional website design company. Let’s have a look at those -
Reasons for hiring a professional designer -
- 57% of all internet users say they will not recommend a poorly designed website on mobile
- 75% of online customers have said that they judge a business’s credibility based on how its website is designed.
- 38% of online users have said that they would immediately stop engaging with a website if the layout or content is unattractive.
- If 15 minutes were given to consume content, about two-thirds of people would prefer to read something strikingly laid out instead of something plain and boring.
What are the key benefits of website design?
1. High-quality and unique website design
Getting a high-quality website is one of the biggest reasons to hire a professional for your business today. In this competitive market, to outpace your competitors you need a unique and superior-quality website that can be achieved through only creative website design. You cannot simply get this by getting available themes, and free templates if you want your business to expand. These free templates are kind of like bare bones, you cannot expect to create a top-of-the-line website with these cookie-cutter tools and templates. Designing a business takes skills and careful planning, just like the website that is about to be the face of the business on the internet. You must consider CSS, HTML, and Javascript along with frameworks and themes. All of these might sound like too much for you, but to a professional website designer, this is like their second home. Only a professional designer can create a website for your business that is both dynamic to look at and gives out the perfect customer satisfaction.
2. Saving time and money
Another major reason for hiring a professional company for website design is that in 2024 you must have a reliable, and stable online presence. Which is why it is a bad idea to go for a DIY web design. The risk in building your website is that some things might go wrong. Maybe at first, it will only be a misaligned text or a missing image. But what if the entire website breaks down? Would you know how to fix it? Web designers or companies are the professionals who spend their days keeping themselves up-to-date with the latest technologies and design trends. At the same time, they will also have experience in building hundreds, if not thousands websites just like yours. While you learn how to do the same for your website, not only it will take longer, but it will be costlier as well. The right designer will also be efficient and suggest some features that you might not have thought of but will be beneficial for your business in the long run.
3. Better user experience
All professional web designers have this cardinal rule: put the user first. The specifics of this rule are much less complicated than you think it is. While some companies focus on too many embellishments, they tend to neglect to focus on the information that is the most relevant to your users. So think about what your customers need to know, which is; how to reach you, what products and services you sell, and where you are located. Another aspect that professional website designers and digital marketing experts will focus on is your product pages. Suppose you are selling multiple products at a time or have a product menu, it needs to be clear to your website visitors how to purchase a particular product while navigating through the menu effortlessly. If they cannot find the benefit of buying from you or doing business with you, they will never engage with you again. Instead, they will go to the next easier option, and that will be a win for your competitors.
4. Online Strategy
Your website does not only need to look dynamic, it also needs to perform well. And what do we all need to make something perform well? A strategy. That is right. While a professional website designer is crafting your website, he is also providing you with a solid strategic plan for your site. In simpler words, the designer will do his work while keeping future business plans, and organizational goals in his mind. The designer’s objective would be to establish a secure foundation for the site that is set to thrive in the long term.
5. Better SEO
If you are doing business online or using the internet, you must be familiar with the word SEO or Search Engine Optimization. However, this is not just a buzzword, it has now become an essential tool for any business owner who is trying to compete in this online market and active success. The new website that you are building needs to be optimized correctly so that it appears in the search results. Because even the best-looking with the most beautiful aesthetic will be of no use if the customers cannot find it online. Search engines like Google, Bing, and Yahoo use web crawlers to crawl pages in search for indexation, content, and links. If you don’t know any of these words, the good news is a professional design company would. So when you work with an expert, the chances of your website appearing high in search engine results will increase. The closer you are to the number one spot on this result, the more opportunities you will have to attract visitors and engage with your website. This will also increase your chances to engage with potential buyers and customers.
6. Customized design
Every business is different from one another, even if they sell similar products. This means every business has different messages and goals that their websites should reflect. On top of that, various businesses are using content management systems (CMS) to speed up the development process of their websites. This CMS makes it easier to modify website content for non-technical users. In the process, they also choose the templates provided by CMS to customize them with their branding and other requirements instead of hiring professional designers or companies. You could also do that, but there is a problem with it. If you go down the same path, in the end, your website will end up looking like theirs, even with the customizations applied. Going with a website designer will give the website just the look you want, reflecting the goals that your business has. It will present you with a unique design, reserved for your business only, whether you apply CMS or not.
7. Professional look
When you work with a professional website design company, they will create a design that is dynamic, attractive, and functional. While you are in it, you need to understand design standards and trends are always changing. These changes are usually because of advances in technology, providing new features to improve user experience in the best possible way. So when you are hiring a web designer, you are ensuring the fact that your design is not outdated or a cookie-cutter website that is not so much different from other websites.
8. Mobile-first and latest technologies
Visitors to your website might want to scroll through from different devices. So the website design must look good in every format. If you look at the statistics, as the usage of mobile devices and handy gadgets increased, the majority of the web traffic has been generated through mobile devices than desktops or laptops. Therefore, in this digital age, it is mandatory to make the website mobile-friendly for your website. On top of that, it is not only advantageous for your customers but also for your business as it helps with search engine results. If the website is not mobile-friendly, your audience will simply reject you. So at the same time, the “bounce rate” of your website will also increase. This means that the audience does not like spending much time on your website, and you cannot generate much traffic either. But worry not, the right professional designer will create your website with the latest, trendy, and responsive design technology so that you can gain web traffic and revenue in the long run.
9. Customer support
The benefit of hiring a professional website design company is that they provide you with customer support at every step. Your website might require expert attention on an ongoing basis. There could be various factors on the website that need monitoring regularly. This is why all web designers have a support and maintenance plan for their every client. So they can help you with ongoing maintenance, customization support, and bug fixes. When you work with a reputed professional design company, you can have continuous technical support and even make suitable changes based on what the industry needs and recent trends. In addition, you can get help from experts and get suggestions for new features that would work better on your website. So before you make any final decision, you need to check the support capabilities of the web design company.
A website is the ideal way of communicating your ideas and messages to your audiences. So make sure you are building a well-designed and well-working website that can be the face of your website.
